The other day I came across a marketing analytics job listing for a marketing analytics company. I wasn’t surprised by this, after all, marketing analytics jobs are very common and companies are always looking for new ways to use the power of analytics.
Yes, marketing analytics jobs tend to fall into the “semi” category of the marketing analytics job. Its a little more generic, but it does help companies analyze their current marketing strategies.
Marketing analytics companies are actually a pretty small part of the big marketing analytics companies. The majority are not really marketing analytics companies, but rather use various forms of data analysis to help marketing departments make better decisions. Marketing analytics companies may also be used by other marketing departments (e.g. sales), but the majority are not used by marketers in this way.
The marketing analytics jobs that are being created at the moment, are mostly in the area of web analytics. This means that these jobs are pretty generic, although they may also include a bit of data analysis. Of course, there are many different kinds of marketing analytics jobs out there – the most popular being lead analytics. These jobs are pretty specialized too, as they deal with data analysis and reporting.
There are two main types of analytics jobs, web analytics and data analytics. Data analytics is usually involved with data that you do not have to store on your server, like log files, and you can analyze very quickly and often without much code. Web analytics on the other hand, deals with analysis of the data that is stored on your server. This data is generally stored in web logs and in a database which is then analyzed.
Web analytics is the analysis of web logs and databases. This includes analytics of website analytics (like what Google Analytics does), social media, product analytics, and more. Data analytics, on the other hand, is the analysis of statistical data on your website (the traffic sources, the number of visitors, users, etc.).
The data that is gathered is used to analyze the amount of traffic that is coming to your site and how it is increasing. Web analytics deals with analyzing web log files, databases, and the like. We use these tools (and others like Google Webmaster Tools) to help us understand the “health” of our site, but to really understand what the heck is going on, we need to dive into the “why” of it.
There are a few tools available on the tools page that can help us get a sense of what the heck is going on on our sites. One of these is Google Analytics. It’s not the most popular tool on the market, but it is a very good way to study the type of traffic our site is bringing in. It’s free and you can use it for a month.
As you can tell, Google Analytics is a tool that has been around for a very long time. Its not a new tool, but it is a pretty popular tool. It is most useful for analyzing the different types of traffic that our site gets. It can show us a breakdown of the traffic by geography, who the users are, and the search terms they select to search for. It can also show us how many times they come back to the site.
